Miraculous telegram game

The results exceeded our expectations - all together more than 50 000 unique players participated in the game, and around 5000 scanned the code during broadcast. The cartoon was well-watched on TV with an overall raiting of 9% of all TV viewers watching our channel during the cartoon broadcast.

But still we work not only for entertainment of kids, but for advertising of the cartoon and in the end for the promotion of the TV channel: our final goal is to make people watch TV. So we also added "special tasks" that give the player a lot of scores. These tasks included subscribing to the channel on social media, adding a special status to your profile advertising the cartoon and finally scanning QR codes that we were broadcasting 5 times a day on the TV.

We worked on the gamification part a lot. The game has 3 complexity modes, and each character the player catched gave different amount of scores.

So we came up with the idea of a simple Telegram game there a kid should tap on moving characters of the cartoon. The more characters he catches, the higher score he gets, and winners get exclusive merch.

My team and I researched internet forums and fan pages of "Miraculous" to figure out, what kids want and what is a typical Miraculous fan like. Turned out kids were very communicable, competitive and eager to get exclusive content or merch related to the cartoon. Also most kids used Telegram a lot.

Tv3 Channel bought french cartoon "Miraculous" and our goal was to promote it online. The cartoon was well-loved by kids of 8-12 yo, however the challenging part of the work was that the audience of our channel were middle aged women that were not into cartoons. We had an ambitious goal to make kids watch TV (something not that popular among modern kids, that prefer social media).